As someone who is looking to sell your house, you want to attract as much interest as possible in a favourable time frame. One of the most effective ways to do this is through video marketing as in today’s world, video has become a powerful tool in generating interest, qualified leads, and clicks, in particular when included with other forms of marketing.
Advantages of Video Marketing
Video reaches potential buyers in places beyond portals, such as email inboxes, social media, and Google searches. This means that potential buyers are more likely to come across your property listing if a video is attached.
According to a study by the National Association of Realtors, 81% of buyers prefer watching short videos when searching for a property. This is because videos provide a more immersive experience and give buyers a better sense of the property.
Moreover, 80% of buyers watch videos until the end, leading to longer attention spans. This is significant because it means potential buyers are more likely to remember your property than others they have viewed.
People remember 95% of what they see in videos compared to 10% of what they read. This means incorporating videos in your listings and offerings can lead to better memory retention and ultimately make your property stand out.
Videos can generate 400% more interest, 60% more qualified leads and 20% more clicks than other forms of marketing!
What Kind Of Videos Work?
Now that you know about the benefits of video marketing when selling your house, let’s discuss what kind of videos work.
Property Tour Video
A property tour video is an excellent way to showcase your home to potential buyers. It allows them to see the layout of your home, the size of each room, and the property’s overall condition. In addition, ensure you highlight any unique features or upgrades that may set your home apart from others in the area.
Neighbourhood Tour Video
A neighbourhood tour video can effectively show potential buyers what it’s like to live in your area. Highlight local amenities such as parks, restaurants, and shops. This can help potential buyers picture themselves living in your neighbourhood.
A Scene Setting Video
In addition to a complete property tour video, it can be powerful to add some short-form videos in different scene-setting environments, such as on a lovely day in the garden, peep through the keyhole, if selling at a seasonal time such as Christmas, something including the tree with the lights to showcase how homely hour house looks.
Tips For Creating Effective Videos
Now that you know what kind of videos work, let’s discuss some of our successful tips when creating compelling videos.
Keep It Short
People have short attention spans, particularly online, so we try to ensure our videos are short and to the point.
Use Good Lighting And Sound
We always ensure our videos are well-lit and the sound quality is good. Poor lighting or sound quality can make your videos less effective.
Tell A Story
Every property is unique, so we try to tell a story with the video. This can help potential buyers feel more connected to your home and neighbourhood.
Hire A Professional
Where appropriate, we always hire a professional videographer to create our videos. They have the expertise and equipment to create high-quality videos to help sell your home.
Video marketing in your property listings and offerings can give you a competitive edge over other sellers. By leveraging the power of video, you can attract more potential buyers, generate more qualified leads, and ultimately sell your house faster. So, work with an agent who understands the power of video and don’t be afraid to invest in video marketing when selling your house. Using an Estate agent who understands the power of marketing across different formats and channels could be the key to selling your home quickly and for the right price.
At Property Webb, we create a personalised marketing strategy that includes video content and social media to ensure our properties stand out and attract more buyers.
It doesn’t always come right the first time, so enjoy our short blooper reel of Sam getting it wrong until she gets it right!